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您的位置: 范文大全 > 软文广告 > 关于3个食品类微信营销经典案例的范文

3个食品类微信营销经典案例

来源qc99范文网 | 发布2016-03-05 20:27

 3个食品类微信营销经典案例

最近很多人开始在微信上做生意了我们找了几个案例来给大家分享一下有时候想赚到钱只需手指滑动一下就行了“鸡?#26696;?rdquo;“水果哥”“粟米哥”都是这样做的

微信直销草鸡蛋线上交易线下送达

在办公室做了4年文员的尤达2013年毅然辞职回到老家承包一片山地养起草鸡此前尤达的姐姐一直从事草鸡蛋销售工作通过农业合作社收养殖户的鸡 蛋再卖给消费者但“二传手”不但增加了鸡蛋销售成本而且没有稳定的蛋源供应于是尤达和姐姐共同投资建起养殖场一方面姐姐负责老渠道销售另一方 面尤达负责微信微博直销的新渠道开发

通过线上直销尤达的账户“互粉”了很多好友在线养殖场饲养过程的展示吸引不少市民线上订购尤达收到订单后直接配送上门目前尤达已经积累了2000多名稳定粉丝

尤达卖的鸡蛋定价1.5元一个线上交易9个月以来先后卖了3万只草鸡蛋实现了他最初预设给自己的目标

 

“水果哥”凭借微信月入4万

许熠是石家庄经济学院的一名大学生过去3个月里他和他的微信水果店“优鲜果妮”在石经院火了一把作为一名大学生许熠的创业灵感来源于为女友送早餐 的偶然经历“石经院共有学生1.7万名其?#20449;?#29983;6000多名”许熠强调女生几乎每天?#23478;?#21507;水果如果按每个女生一个月50元消费来估算微信卖水 果大有赚头

开业之初许熠的“优鲜果妮”生意并不好做常常等上一天才有一?#22987;?#20803;的订单正如本文上面提到的微信营销的基本条件之一是有足够多的好友许熠和他的 同学采用“扫楼”的方式来增加好友将印制的市场宣传单广告册发到学校的教学楼食堂宿舍楼;利用课间10分钟在各个教室播放“优鲜果妮”宣传短 片……三个月时间的“扫楼”优鲜果妮关注人数达到4920个这些用户多为许熠的同学针对这点许熠经常推出个性产品各类水果组成的“考研套餐” “情侣套餐”“土豪套餐”频频吸引同学眼球?#36865;?#35768;熠的公众?#25945;?#36824;会不时推送天气预报或失物招领信息来吸引粉丝

到目前为止“水果哥”已经实现了4万/月的收入

微信卖栗米三个月进账200万

2013年12月1日上海国?#20107;?#25289;?#19978;殖?#19968;只“愤怒的小鸟”吸引了众多眼球这只“小鸟”的真身是在微信上卖栗米卖火了的富军富军在2013年和老婆开玩笑说要卖米之后开始向微信好?#35328;?#36865;大米为他的大米营销创造基础口碑

任何微信营销都需要两个基础条件一个是足够多的好友数量另一个则是与微信好友之间拥有较为紧密的关系富军通过各?#21482;?#21160;增加自己的微信好友为了与这些好友保持紧密关系富军平均每周在朋友圈更新6条消息并策划过一次效果不错的线下活动

尽管没策划过品牌营销但富军很了解互联网的属性一?#38382;录?#33829;销会带来爆炸式的效应于是背着米袋子贴满二维码的“愤怒小鸟”在上海马拉松上闪亮登场了

富军栗米的微信营销是成功的到2013年11月?#31069;?#20182;统计全年订户200个销售大米200万而这些都源自于他的微信好友

总结

微信已经成为各行各业的营销法宝本文谨选择三个目前处于成功状态的案例分享给大家作为参考透过三个或几个案例他们之所以成功存在几个共同的原因足够多好友数量经常保?#32622;?#20999;联系个人信用保障成交率日常高频率使用率商品贴近生活等

实际上微信营销并不容易频繁的刷屏推送产品信息可能会给营销带来负面效果在营销过程中维护好与好友之间的关系才是重中之重

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